ESPN+ Launch

Design DirectorDesign Strategy, Stakeholder ManagementFour (3 Designers, 1 Researcher)Nov 2017 - Apr 2018


This project was the first opportunity to establish Growth Design as a center of excellence within Disney. My team leveraged our experience building acquistion, signup and onboarding for Major League Baseball, the NHL and other clients for Disney's first direct-to-consumer streaming service.

Some of the key insights we brought were leveraging favorite teams within the signup flow to increase conversion, reducing major friction points in account setup, and offering credit-less payments.