Disney+ Groupwatch

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GroupWatch was Disney's social viewing feature. It allowed people to stream movies & shows in sync on any device Disney+ is available.

I led a team of 20+ product designers and researchers from ideation through international roll-out over 18 months. This project tapped into every skill on the team: UX research, UI design, illustration, motion design, brand design, and production.

Challenge

Storytelling is a fundamental human need. Sharing stories brings people together and defines our culture. When we are separated from the people we care about, stories offer a way of staying connected. This is hindered by the fact that streaming can be a highly individual activity defined by an audience of one.

How might we make TV social again and connect people through the stories they love?