I joined Disney through their acquisition of MLB/BAMTech to launch their streaming platforms. While there, I built their design teams for Growth Design, UX Research, Sports Products, and Enterprise Tools. I'm also deeply passionate about Design Ops initiatives to attract and develop talent.
- Led Growth Design to propel Disney+ from 0 – 110M subscribers in 2 years.
- Designed an innovative co-viewing feature to connect people to stories they love, even when they can't be together.
- Saved $100M+ p/a in operational costs by designing durable, flexible, and accessible SaaS products.
- Launched & grew STAR+ to 11.5M subscribers in two years by designing a fan-centric sports viewing experience.
- Reduced designer YoY attrition from 40% to 5% and increased hiring turnaround from 8 weeks to 2 weeks by spearheading the design of Disney’s career framework, talent evaluation playbook, and hiring process.
Growth Design
How might we onboard guests to a brand-new streaming service from the most beloved entertainment brand in the world?
"Growth Design" encompassed the onboarding, subscription, and profile management surfaces of Disney+. I built a team of 8 designers and researchers – in close collaboration with peers in marketing & product – to design for 17 platforms, 8 payment methods, 40+ countries, and 1000+ product combinations.
The result: 110 Million subscribers in two years
Read the full case study on launching Disney+ Growth
Disney+ GroupWatch
GroupWatch was Disney's first social viewing feature. It allows people to stream movies & shows in sync on any device Disney+ is available.
I led a team of 20+ product designers and researchers from proof-of-concept through international roll-out over 18 months. This project tapped into every skill on the team: UX research, UI design, illustration, motion design, brand design, and production.
Read the full GroupWatch Case Study
Enterprise StreamEngine
"StreamEngine" is a suite of 30+ purpose-built tools that operate Disney's streaming services (Disney+, Hulu, ESPN+, STAR+). Our team of 20 designers partnered with hundreds of developers & product managers across Disney to design products for "content production", "growth life", "business intelligence", and "developer productivity".
Collectively these products saved Disney $100M p/a in operating costs; but more significantly they opened new creative possibilities for cast members to better serve our guests.
