Brian McConnell is a multi-faceted design leader with proven experience in design, product management and engineering. He is a Sr. Director, UX & Design at Disney building design teams that produce great products.

I am a multi-faceted design leader with proven experience in product, engineering and business. I love designing teams & cultures that produce great work.

My career started in the late 1900s when I built my first website in my dorm room and shared the link with a friend on the other side of the planet. I was instantly hooked on this internet thing. A few years out of school I founded an agency designing web apps for music industry clients. It worked until Napster put my biggest clients – and me - out of business. "Don't hate the game" they say, so I learned programming to pay rent and keep making stuff.

About 10k hours into my engineering career I had to run my first usability test on some clickable wireframes I made. The users - the actual people who had to work with this software - hated it. Ripped. It. Apart. They provided me an object lesson in user-centered design.

I pivoted back to design and took on any job – mostly startups, lots of side hustle – where I could learn something new about design. Branding, prototyping, UX research, interaction design and more. I was able to use my previous experience to start lead teams and processes that made an impact.

Today I love using my experience to design the thing that makes the thing; building teams and culture that produce great work.


I am also a father & father, husband, auto-didact, divemaster, short order taco cook, cyclist, runner, world traveller, afficianado.

Design Principles

  1. Speed is the most important feature
  2. Writing is a design Skill
  3. Let the machine do the work
  4. Newton's Laws of Interaction

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Design Process

The best designs are a result of reflection. A design is the transformation from idea through different forms (sketch, wireframe, comp, prototype) until a solution is uncovered. Insights arrive during reflection between these forms.

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