Hi. I'm Brian.

My friends call me BMC, a nickname given by a Wu-Tang member. My family calls me Brian. Either works.

I am a father, father, husband, New Yorker, auto-didact, road cyclist, short order taco cook, PADI divemaster, outdoorsman, world traveler and pho connoisseur.

I work at Disney as head of product design for Star+, our streaming service in South America offering sports & general entertainment, and our Platform XD team designing the tools that operate Disney+, hulu, ESPN+ and Star+. I also founded our UX Research, Growth Design and Sports Design teams.


I forged my design process early on through work at my agency, Kageki, building skills in UX research and divergent thinking. I collaborated closely with my clients to understand their needs, then ideate potential solutions with them. We helped a record distributor save hundreds of thousands of dollars by redesigning their digital supply chain, and we led fashion brands to reach new audiences.

Later, as a technology lead at Edelman, I used guerrilla usability testing to persuade executive leadership of a new direction for client projects. Feedback from real people helped both, prevent critical usability flaws, and validate a new approach for a much broader audience.

Ask dumb questions to build smart products.

My career has been driven by my curiosity and a designer's passion to put work out into the world that serves a purpose. Those traits have led me to design by way of launching ventures, collaboration with clients and designing new consumer experiences at scale.

I forged my design process early on through work at my agency, Kageki, building skills in UX research and divergent thinking. I collaborated closely with my clients to understand their needs, then ideate potential solutions with them. We helped a record distributor save hundreds of thousands of dollars by redesigning their digital supply chain, and we led fashion brands to reach new audiences.

Later, as a technology lead at Edelman, I used guerrilla usability testing to persuade executive leadership of a new direction for client projects. Feedback from real people helped both, prevent critical usability flaws, and validate a new approach for a much broader audience.

I currently lead several global design teams at Disney. I founded our Growth Design and UX Research centers of excellence, built up our internal tools program, defined career development paths, and mentored new design leaders – all while shipping amazing products.

Designer

Design Leadership Principles

Traveller

200+ Cities, 37 Countries, 5 Continents

I believe that travel makes you a better person and a better designer. My family and I try to explore the world whenever it's safe and reasonable.

Brian's Travels
Cyclist

FTP: 3.5w/kg

I like to ride my bike, mostly up hills, somtimes down gravel, around 160km or 7hrs each week.